Japanese designer Tokujin Yoshioka designed a new logo for the Tokyo Metropolitan Art Museum in Japan.
The cubic-like museum building was designed in 1975 by Kunio Maekawa. It was this cubic form that inspired Yoshioka’s logo design. He explains that the cube has connotations with the “origin of creation”, referencing the history of the museum.
The red colour used for the logo forms a “harmonious combination with the reddish-brown colour of the museum building’s exterior", while also hinting at the red colour found in Japan’s national flag.
Simple but strong, the logo has a clear identity that is easily recognisable by both children and adults. Yoshioka explains that the logo has a feeling of familiarity about it and that it is “the image of unification of the history and the future of the museum”.