Design Indaba alum NB Studio designed famous concert hall Philharmonie Luxembourg’s new identity by combining generative logo creation and creative coding with a visually striking typographic treatment that vibrates with musical energy. Together with cultural strategist Cecilia Martin, the London-based studio devised a strategy and brand that amplifies ‘emotion, experience and the eclecticism of music’ to appeal to the next generation of concertgoers.
Over and above the hyper-bespoke logo, NB also considered branding that appeals to a younger audience, which makes up 40% of Philharmonie Luxembourg’s programme. Some of the letters in the branding can be replaced by ‘a set of fun, bouncy characters’ depicted playing instruments that have been named after Italian musical terms.
Following the rebranding of cultural institutions such as the Birmingham Royal Ballet and Vineyard Theatre, NB Studio was invited in 2022 to pitch alongside five other international brands to redesign the identity for the Philharmonie Luxembourg. ‘What we love the most about the new identity is that it was built for a 21st-century brand that mainly lives in the digital world,’ says Aliki Zachariadis, head of marketing and digital division at the Philharmonie. ‘As an institution there to share musical experiences, we couldn't be more pleased to see how NB Studio put music at the core of every design detail and touchpoint they have rebranded. There are no doubts that this new, music-reactive logo will become as iconic as our building.’
Discover the new identity here https://inda.ba/43MP2m2.
Photograph: NB Studio.