Peck in the woods

In the social impact category of the Core77 Design Awards student category, a notable mention went to Peck by James Wood of Bournemouth University in the UK.

In a society increasingly dominated by technology children’s interest and interaction with nature is on the decline.

While children’s connection to nature is at an all-time low, it’s been proven that there are many developmental benefits – both mentally and physically – resulting from an interest and connection to nature and the environment.

Peck is a bird feeding concept that seeks to get children in the UK, aged between 5 and 12, interested and connected to nature by teaching them about birds.

Peck consists of a can of wild bird food and 50 collectable cards. The cards are specifically designed to encourage children to collect more cards and feed more birds.

Particular emphasis was placed on the packaging to ensure that it attracts children to a product and an idea that is not generally aimed at them. 

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