It’s not wise to ignore the aging population if you’re marketing an FMCG product, even if you’re targeting the hip new “post-milk generation”.
This often overlooked demographic now has a cow-free wellness drink to call its own. Beyond Meat’s non-dairy plant-protein Perennial is designed for the gut, bone and brain health of the older set.
At Perennial they use both science and nature to help elders live longer.
“Our mission is to champion, and enhance the lives of those who are greater than 50 – by harnessing the power and potential of plant-based ingredients and developing solutions smartly crafted for longevity in health.”