It's on top!

ON TOP OF THE WORLD is a campaign to put Cape Town on top of the world map, literally.

From the Series

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ON TOP OF THE WORLD has turned the world on it’s head and placed Cape Town where it belongs – at the top.

ON TOP OF THE WORLD is a design co-op where Cape Town’s young creative community express their point of view in this on-going collaboration. Each year new designs with south-up maps, up-side-down worlds and images of Table Mountain are included in the ever-growing campaign to put Cape Town on top of the world.

In 2011 ON TOP OF THE WORLD will be launching a new range of hotelware.  Feedback from guesthouses after the World Cup 2010 was that tourists could not get enough of Table Mountain. They wanted postcards, T-shirts, ceramics, scatter cushions and artwork with images of Table Mountain to take back with them.

ON TOP OF THE WORLD merchandise is made in Cape Town by Capetonians.

See ON TOP OF THE WORLD on stand 1001 at Design Indaba Expo from 25 to 27 February 2011.