Russian graphic designer Ilya Kalimulin has created a photo series that takes an interesting jab at some famous brands. It is an imagined range of products that turn the idea of a curated brand identity on its head.
The series, Unexpected Products asks questions like, “What if Kinder Surprise candy was reimagined as a condom?”.
The Moscow-based artist creates a visual joke of brands such as Heinz, Lipton and M&M.
In a world where brands take meticulous care of how they are represented and who they are associated with, Kalimulin imagines products in a tongue-in-cheek way.