Get Good Done: an app that turns its users into philanthropists

An American design student has developed an app that encourages users to do one good deed a day.

Get Good Done is an interactive app designed to turn social do-gooding into a game. The app is a thesis project by Design for Social Innovation student, Meryl Natow who is currently studying at SVA (School of Visual Arts) in New York City. Natow designed the app for the mobile-obsessed, millennial generation who have the lowest volunteer rate in the US but who are also the demographic most invested in social equality.

Modelled after successful progress-tracking apps, Get Good Done challenges users to carry out one good deed a day. The app provides the user with the deeds, which range from “donate five items of your belongings to a homeless shelter” to “bring a security guard a hot cup of coffee”.

The idea is to get millennials into the habit of doing random good deeds in their communities by motivating them with various incentives. Aside from the satisfaction of helping others, the user is also motivated to share their deed for the day with friends on social media, creating a network of Get Good Done activists.

“Through the app, users can connect with friends and compare deeds completed and points earned,” says Natow in her thesis paper.

Once a deed has been completed, the user accumulates a certain amount of karma points (based on the difficulty of the deed). When 100 points are accrued, the user gets rewarded with a prize from a local sponsor, such as a free coffee from the corner coffee shop.

Get Good Done is not yet live as Natow is currently seeking sponsorship and investment.