Italian designer Giovanni Busetti has created Icecle – a delightful and innovative wooden ice-lolly stick that can be planted in the ground to grow a tree. The ice-lolly stick has a small opening bearing a fruit-tree seed, which is sealed off and protected from the consumer by a bioplastic.
The lollies come in four seed-variations: blueberry, raspberry, strawberry and kiwi. Instead of creating waste when you have finished enjoying your ice-lolly you can start a new natural cycle with your ice-lolly stick.
This stick, which is easy to plant and grows without the need for external interventions such as grafts or cuttings, both gives and receives value: allowing the consumer to become the producer.