No one knows you like your smartphone, so who better to design your next look? Digital fashion house Ivyrevel partnered with international tech giant Google to create the Data Dress, a garment based on data gathered by an app that tracks who you are, what you do and what you like.
Founded in 2013, Ivyrevel combines fashion with technological innovation. In their latest partnership, its Fashion Tech Lab designed an app that uses its close proximity to the user’s habits to create a one-of-a-kind dress.
“We're about to change the fashion industry by bringing the customer’s personality into the design process through data technology,” says Aleksandar Subosic, co-founder of Ivyrevel. “To get a unique piece of clothing today you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience. The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives.”
The app is launching in closed beta stage and is currently being tested by selected global style influencers including Ivyrevel’s co-founder Kenza Zouiten. It will be made available to the public later this year.
