Cool beer city

Heineken have added a new dimension to its marketing by opening a unique, ultramodern concept store designed by Frank Tjepkema.
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Frank Tjepkema
Frank Tjepkema is the founder of Tjep. design studio in Amsterdam whose expertise includes interior, architectural, product, visual and jewellery design.
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Grolsch
Embracing craftsmanship, artistry and good design to give consumers a more interesting and original choice.
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Heineken have added a new dimension to its marketing by opening a unique, ultramodern concept store: Heineken The City in Amsterdam. Designed by Tjep studio, led by Design Indaba 2009 speaker Frank Tjepkema, the team treated the building as if “filling a cold fresh glass of Xtra cold Heineken”. The idea of coldness is applied through the whole shop design with a three-storey-high fridge, ice crystals, cool breezes and monumental glass installations throughout. The shop also features Europe’s first 100% LED-based lighting system.

Watch the Talk with Frank Tjepkema

Frank Tjepkema on designing negatives into positives
Talks • Duration: 00:39:55 • 14 Sep 10
Frank Tjepkema jokes that every designer’s portfolio includes a vase, but he believes design should also facilitate positive social change. >