Celebrating self-expression and West African textiles at an Osei-Duro house party

To celebrate the launch of the AW16 collection, Accra-based fashion brand Osei-Duro threw a good vibes house party to shoot a lookbook with real Ghana style.

Accra-based fashion brand Osei-Duro produces textiles and garments in Ghana using traditional techniques such as hand dying and weaving. The company, which also has headquarters in Los Angeles California, was set up with the aim of supporting the Ghanaian apparel industry in a sustainable way, and celebrating the rich textile heritage of the area. 

Osei-Euro garments have expressive style and a focus on comfort and wearability in the form. The name “Osei-Duro” loosely translates in Akan (the local language) to “one who is impermeable to negative vibes”. No better way then to celebrate your latest look than with a good vibes, cool people house party. All the images in the lookbook were shot by Ghanaian photographer Francis Kokoroko and feature notable characters from Accra’s creative scene, including DJ/artist Steloo, stylist Daniel Quist, chef Kwame Amfo-Akonnor, event planner Saakoa and her baby Titi in matching AW16 dresses, renaissance woman (DJ, artist, and intern for Osei-Duro) Shaya Ishaq, model Julee Bocoum and the designers and managers of Osei-Duro.

Founded by school friends Molly Keogh and Maryanne Mathias in 2009, Osei-Duro is an ethical clothing brand that is mixing traditional Ghana with contemporary style. Among the artisan techniques incorporated into the garments by the Osei-Duro designers are indigo dying, hand weaving, batik printing - a process that involves hand painting patterns with hot liquid wax before dying, block printing and brass casting.

To see the full lookbook, check out the Osei-Duro website. 

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