The area that a parking space for one car occupies can be used to hold ten bicycles!
To demonstrate why this is just another good reason to cycle in the city, rather than commute by car, Cyclehoop designed a car-shaped bike rack. The London-based company was commissioned to design the portable rack for the London Festival of Architecture to fit easily into a regular parking space in the city.
The car-shaped bike racks are brightly coloured and come with an integrated bicycle pump. In addition to providing a safe space for locking your bike in the city, the rack is also easy to assemble and can be rented for events.
Cyclehoop also has a range of other products for highlighting the benefits of cycling over driving.