W+K Delhi on recreating India

W+K Delhi give some insight into India and talk about the key issues facing the country and various ways in which creativity can help to make things better. They talk about ways in which brands and campaigns can get involved in making a difference, even if the solution only effects a 3% change because the scale of change will still be significant.

Brands can help to inspire and enable change, and creative agencies in India need to be pushing this objective... India requires its own unique marketing, advertising and branding, they say.

The duo also talk about empowering the Indian consumer, adding true value to brands, turning to creative capitalism for solutions and restoring the Indian nation’s collective sense of being.