Speaking personally on his feelings about what it means to be a designer, his days at Saatchi & Saatchi to his own Drenttel Doyle Partners and beyond, William Drentell sees creativity as a means to cure many of the social ills that exist.
More than making beautiful things, design should be asking questions about how it can positively impact the world around us. - William Drenttel.
What does design for innovation actually look like? Drenttel thinks about this question and shows a citizen journalism project about voting in America.
There is not enough critical writing about design, Drenttel believes. He also talks about working with local social entrepreneurs.
William Drenttel considers design in a post-client world, designing for social innovation and how design can transform healthcare, from the bottom up.