Michael Bierut

Posted 8th September 2011 • By Design Indaba • Topic Graphic Design & Illustration • Category Speaker Talks
In graphic design it is essential to consider the needs of the people that are going to be living with the design, says Michael Bierut.

Michael Bierut shares five important lessons that he has learnt about graphic design. 1. Don’t be so darned clever. 2. You get power by giving power away. 3. The real opportunity may not be part of your scope of work. 4. Consistency does not equal sameness. 5. The audience is more wonderful than you think. 

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