The fashion arena at the Design Indaba Expo 2009 presented by the SABC, hosted all-day fashion shows featuring the best in South African fashion design. Collections from Fundudzi, Stiaan Louw, Francois Rall, Hip Hop, Craig Native and Soulchild, among others, contributed to this diverse fashion show. Celebrating South African identity, cultures, sexuality and social conscience took fashion beyond skin-deep glamour.