Dwayne Spradlin on innovation and solution

Posted 9th July 2010 • By Design Indaba • Topic Creative Economy / Design Thinking / Interaction Design • Category Talks in Design Indaba TVDesign Indaba Conference 2009 • Duration 00:30:48
Humanity is going through unprecedented change, breaking traditional boundaries and designing innovative solutions.
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Dwayne Spradlin introduces InnoCentive, "A Really Big Idea". Advanced forms of communication means that the world is getting smaller, which means that people are able to connect in ways only imagined before. Spradlin talks about the benefits of such connectedness, social networking, crowdsourcing, and the reinvention of product and brand personas to meet the demands of customers and clients, while finding unique solutions to pressing problems.

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