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World 2.0
World 2.0 is a blueprint for designing a new, sustainable, environmental, ethical, people-centric, network-interdependent Earth.

Over the past century or more, humanity has been witness and benefactor to unprecedented technological, scientific, medical, social and population growth. In a rampant free-for-all, the newest-new has been embraced with optimistic fervour and development-for-the-sake-of-development has been favoured over caution and wariness. Indeed, it has been frontier country.

Now, as the frontier’s resources are creaking under the strain, the anarchy of unbridled growth must come up for review. Based on this, Design Indaba proposes World 2.0 as a blueprint for the new, sustainable, environmental, ethical, people-centric, network-interdependent phoenix that must emerge from the ashes of our fossil-fuel-dependent World 1.0.

World 2.0 is not about colonising the next continent or the next planet, but about making our own Earth work. Everything must come up for review – from tetrapacked milk, bottled water and toilet paper wrapping to the toaster, automobile and television, not to mention energy, food and water resources. The question is not so much about creating alternative products, but about how to re-engineer entire systems of delivery and dependency to make them closed, self-sufficient solutions that maintain and enhance life on this planet.

It is an exciting and crucial time for the design profession. Rather than being the handmaidens of consumption, designers must move upstream to re-design the very system processes on which contemporary civilisation relies. Some will be thrown out, some revitalised and some, very few, be given the nod. Above all, however, there are no givens in World 2.0 in which Design Indaba invites the world to redesign itself from the bottom-up.

But first, we (as in the world) must write the manifesto. To kick it off, we’ve sourced these quotes from previous Design Indaba speakers.

Give us your contribution to the World 2.0 blueprint in the comments below. And vote up the suggestions that you like!

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Change is up to us

"Responsibility does not only lie with the leaders of our countries or with those who have been appointed or elected to do a particular job. It lies with each of us individually" Dalai Lama

Quote from Alex Steffen

“Any future which is not beautiful is unacceptable.

“No future can be beautiful which involves an economy that violates the rights of future generations, that degrades fundamental planetary systems in any way, or that fails to offer every human being a basic share of safety, dignity and happiness.

“The future starts now.

Alex Steffen, executive editor, worldchanging.com


Quote from Cameron Sinclair

We’re in a situation right now where we have to deal with a huge variety of issues. If you have a design idea that can improve the lives of a million people it’s almost ethically irresponsible to keep to it yourself.” Cameron Sinclair, founder, Architecture for Humanity


Quote from Professor Shin-ichi Takemura

“Globalism is not just about joining the international community; it is about recognising our planet as a whole - as ‘one globe’.” Professor Shin-ichi Takemura, social media anthropologist


Quote from Tom Dixon

“It would be interesting if design could save the world. For that to happen, big companies have to become more interested in the value that design can bring to solving problems.” Tom Dixon, product designer


Quote from Commonwealth

“We’re in a moment where we’re all questioning if excess is going to be viable anymore, but then does everything have to become overly minimal or does it also involve something that is very evocative?” David Boira, architect and product designer, Commonwealth


Quote from Bruce Mau

“The new design is about getting to a new state of perpetuity. Currently, practically nothing we do, we can do indefinitely. Almost everything we do today, we rely on exhausting resources that are not infinite.” Bruce Mau, critical thinker and design activist


Quote from Anthony Dunne

“The traditional view has been to look at ourselves and shape the world in our image, but now we have to shape ourselves in the world’s image. Design needs to facilitate that in some way.” Anthony Dunne, interaction designer, Dunne&Raby and Royal College of Arts


Quote from the 5.5 designers

“We are the problem, well, at least, design is the problem. And we have to understand that to find a new way to complete our jobs.” Jean-Sébastien Blanc, product designer, 5.5 designers


Quote from Yves Béhar

“I see a bigger role for design in the future… It must be deeply in tune with the need to create a sustainable future, and deeply connected with emotional needs, deeply self-expressive.” Yves Béhar, industrial designer, Fuse


Quote from Janine Benyus

“South Africa is a country that knows what it’s like to go through a knothole. Culturally, South Africa has a lot to teach the world as it faces its own evolutionary knothole right now.” Janine Benyus, president, Biomimicry Institute


Quote from Fiona Raby

“The current global crisis is much deeper than a technical one, we cannot just redesign the planet to suit how we live today. We need to rethink how we live, and that means we have to seriously rethink our values,” Fiona Raby, interaction designer, Dunne&Raby