Finding the language of the home is part of furniture design, Hella Jongerius believes.
Hella Jongerius contemplates whether furniture design is the essence of industrial design?
Hella Jongerius often asks herself: “Why do I want to make a product?”
Hella Jongerius considers the authenticity of authorship in products produced on a mass scale.
What adds value to a product, Hella Jongerius asks.
Hella Jongerius discovered that one doesn’t always need to be too precious about handmade products.
Barbara Cilliers’s information designs are simple, effective and interesting.
Advertising can often be spun to become part of popular culture. W+K Delhi talk about how this has worked in India.
India requires its own unique marketing, advertising and branding. W+K Delhi talk about this need and some successful campaigns.
W+K Delhi talk about disconnection in the Indian market and how marketers are victims of their own strategies.
Effective branding means knowing what the customer wants and building an experience around that.
The tourism message from India has always been to breathe in and out. W+K Delhi look at new ways of relaying this message.
Brands can help to inspire and enable change, and creative agencies in India need to be pushing this objective, says W+K Delhi.
For India to prosper notions of prosperity, social justice and democracy need to be redefined. W+K Delhi look at creative solutions.
Stylistic durability is a concept a lot of designers aren’t aware of, says Gert Dumbar.
Gert Dumbar believes there is a big difference between Dutch and German graphic design cultures.
Gert Dumbar urges all graphic designers to take a stance against marketing-driven design.
In Holland, posters are an important part of visual culture and a key means of communication. Gert Dumbar explains.
Gert Dumbar popularised the Light Wall as a design tool. He talks about one of his Light Wall projects.
Timelessness is one of the most important features of design, Gert Dumbar believes.
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