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Yves Béhar - DesignStoriesLife
Design brings stories to life, stories bring design to life, life brings story to design...

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Yves Béhar states that design is, “built form the inside out”. He shows his literal product of love and reflects on the building of the Birkenstock brand, through product. 

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Yves Béhar

Yves Béhar is the founder of fuseproject, an integrated design firm dedicated to the development of the emotional experience of brands through story-telling. The diverse experience and mediums practiced by the fuseproject design teams span products, environments, graphics, packaging, apparel and strategy.

Conference

Design Indaba 2006

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