It's a South thing
Over the past few years Design Indaba has had the privilege to witness the emergence of a new creative ethos, inspired by, but not limited to, the rebirth of the South African nation. With the diverse, heritage-rich South Africa as source material, this evolution has aligned with our nation's natural quest to define itself beyond ethnicity, religion, race or language, rather celebrating difference and uniqueness while accommodating the ongoing social challenges of the modern world.
Realising the need to fortify and celebrate this creative output, Design Indaba have partnered with Creative Circle and The Loerie Awards to form the Creative Alliance who have announced the SOUTH award and exhibition, sponsored by the SABC. SOUTH is an inversion of hand-me-down Eurocentric creativity – rather turning the world map upside down to find that South is on top and South Africa the pinnacle of the world. The SOUTH exhibition will celebrate the legends who have pioneered this upswing in a display of the top creative icons of the past few years. In turn, the SOUTH competition encourages everyone to invert their compasses and create something in the spirit of what it means to reclaim the world from the bottom up. SOUTH competition finalists will complete the exhibition and three cash prizes will be awarded.
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The overall winner receives R100 000.
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Second place receives R50 000.
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Third place receives R25 000.
The award is open to all creatives across all industries including advertising, design, film and video, music, performing arts, fashion design, new media, publishing, radio and television, industrial design, visual art, architecture and crafts.
The SOUTH exhibition of legends and competition finalists will debut at the 2009 Design Indaba Expo. Then it's time to take the message to the world – stand back Milan, London and New York, here comes SOUTH!
Onwards... upwards... southwards... viva!
