Yugo Nakamura is considered one of Japan's leading web designers. Yugo studied engineering, architecture and landscape design and is one of the authors of New Masters Of Flash (2003). Yugo has exhibited and lectured in Asia, United States and Europe and his artwork has been shown at Center Pompidou (Paris), Vienna Künstlerhaus (Vienna), Design Museum (London). His commercial works have received many international awards, which include Cannes Lions, One Show, Clio Award, and NY ADC. He uses mathematics' underlying natural complexity to create online interactions that are usable and familiar because their behavior is modeled on the natural world.