WOW Creative Design Studio

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser

Creative Director Darrell Fraser, of WOW Creative Design Studio, is passionate about delivering high-end graphic design solutions.

WOW Creative Design Studio is an independent creative agency founded by Fraser in 2002, in Pretoria, South Africa. The company works with brands and companies across the globe and has helped clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets. Their talented team approaches every project with a fierce desire to create something unique and inspiring that transforms each client’s business.

The studio specialises in logo design and brand identity, website design and development, graphic design for print, video and motion graphics and professional photography services. Basically, whatever clients need, they're able to facilitate. They pride themselves on being versatile and creating solutions around the client’s individual needs, providing the tools clients need to grow their business and compete more effectively.

Being a small and interdisciplinary team facilitates a culture of collective responsibility and a creative freedom which promotes dialogue and a sense of togetherness. The studio has made some big brands bigger and some smaller brands matter. Along the way, they have created great stories... and reinvented sleepy ones! They've exceeded expectations.