A better world needs better design. That’s why, in addition to Woolworths’s longstanding sponsorship of Design Indaba, we’ve made enriching design education and mentoring young designers an integral part of our sustainability programme, which we call our Good Business Journey. Through our Making the Difference Through Design Educational Programme, we’re encouraging young South
Africans to explore their own creativity. We want to help them gain a better understanding of the contribution design makes to our country’s economy and to solving the critical challenges facing South Africa and the world today. In addition, we’re mentoring and giving talented young designers real work experience in our own creative studio. We’re also involved in a fashion design “exchange programme” between the Cape Peninsula University of Technology and Kingston University in the UK. In other words, we not only talk the talk, we walk the walk. In keeping with that commitment, at the 2012 Design Indaba we encouraged delegates to do the same and give back a little something. We invited Expo visitors to take a step or two on their own Good Business Journey by donating time to create an amazing design for a worthy charity.