Tyler Brûlé launched Wallpaper* in 1996, which became an instant publishing success. In 1997 Time Warner purchased Wallpaper* and it's now sold in more than 50 countries. The magazine has won numerous awards for its design, international relevance and use of typography and has become part of the cultural vocabulary. The Wallpaper* Group later expanded its portfolio to include a biannual fashion magazine called Spruce and website wallpaper.com
In May 2002 Brûlé sold his stake in Wallpaper* to focus on developing Wink Media, the "intelligence based" creative agency he founded in 1998. In November 2002 he bought back Wink Media from Time Inc, and the agency was relaunched and renamed Winkreative.
Guided by an editorial spirit, Winkreative's past and present clients include Swiss International Air Lines, Bally, Gianfranco Ferré, Pottery Barn, Zimmerli, Tretorn, Prada, Stella McCartney, RJ Reynolds, Moncler, Villa Moda, Pringle, the Somerset House Trust and Adidas.
In 2007 he launched Monocle magazine and website. He also writes the Fast Lane column in the Financial Times.