Taku Satoh

Originally studying fine arts, music and design, then joining Dentsu, Satoh established the Taku Satoh Design Office in Tokyo in 1984.

Born in Tokyo, 1955, Taku Satoh graduated from Tokyo National University of Fine Arts and Music in 1979, majoring in design. Initially he joined Dentsu, but then established the Taku Satoh Design Office in 1984.

To date he has created product designs for Nikka Pure Malt, Lotte Chewing Gum (Mint series), Lotte XYLITOL Gum, Taisho Pharmaceutical's ZENA nutritious drink, MEIJI Dairies and Oishii Gyunyu milk.

Satoh was also involved in the planning and art direction of Nihongo de Asobo on NHK educational channel, and Analysis of the Massproduct Design project (a dissection of mass-produced merchandise from the perspective of design).

His publications include SKELTON (Rikuyo-sha) and Analysis of the Massproduct Design series (Bijutsu Shuppan-sha).

Major exhibitions include NEO-ORNAMENTALISM (Tokyo, 1990), Analysis of the Massproduct Design (Tokyo, 2001), LUMEN Lurking in the City (Tokyo, 2002), Optimum (Tokyo, 2002), INVISIBL DESIGNER (Japanese Culture Centre, Toronto, 2002), ANATOMIA DO DESIGN: a obra de Taku Satoh (Japanese Culture Centre, Sao Paulo, 2002) and PLASTICITY (Tokyo, 2004).

Principle awards received include the Mainichi Design Award, JAGDA New Designer Award, Tokyo TDC Award, New York ADC Award (silver), Japan Package Design Award (gold) and Good Design Award (grand prize).