Stiaan Louw Menswear

Born in Cape Town, Stiaan Louw has developed a characteristic language for his eponymous menswear label.

Since 2008 he has focused on South Africa’s somewhat neglected male fashion scene. Single dominant colour tones, e.g. white, black, grey, clear lines, classic-look tailoring and materials that sit naturally, have lent his collections its own distinctive style. Inspired by social, sexual and traditional cultural themes, Stiaan says that he wanted to create a modern interpretation, related to specific forms of self-expression. Stiaan Louw’s work incorporates ideas of ambiguity and duality: masculine versus feminine, trendiness versus luxury, intellectuality versus understatement. Even so, the dominant impression is of a contemporary male iconography on the edge of and indefinable transgressive sexuality.