Since 2008 he has focused on South Africa’s somewhat neglected male fashion scene. Single dominant colour tones, e.g. white, black, grey, clear lines, classic-look tailoring and materials that sit naturally, have lent his collections its own distinctive style. Inspired by social, sexual and traditional cultural themes, Stiaan says that he wanted to create a modern interpretation, related to specific forms of self-expression. Stiaan Louw’s work incorporates ideas of ambiguity and duality: masculine versus feminine, trendiness versus luxury, intellectuality versus understatement. Even so, the dominant impression is of a contemporary male iconography on the edge of and indefinable transgressive sexuality.