Stanley Hainsworth is a highly attuned branding machine. He mastered the art of brand story craft while serving as the creative-in-chief at three of the great brands of our time: Nike, Lego, and Starbucks. He served as vice president of Global Creative during the coffee company’s maturation into the cultural icon we know today. His creative influence extended from campaigns to all consumer touch points.
Prior to that, as global creative director for the Lego Company in Denmark, Hainsworth directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, he worked on everything from the brands association with the Olympics to creating Nike Entertainment.
Hainsworth founded Tether, a global creative, cross-discipline studio in 2008. From redesigning a handcrafted Italian coffee brand to reflect its rich heritage to creating engaging and shareable stories for BMW Motorcycles, Tether has a passion for well-told tales.
He has written books on branding, is an educator, a regular contributor to the Huffington Post and a sought-after speaker on branding and design worldwide.