Shelley Mokoena

Shelley Mokoena is a fashion designer who has taken her brand from a start-up to the runway.

Shelley Mokoena is not only a fashion designer, but also a resourceful young business person. At 24, Shelley completed her studies in interior design at the University of Johannesburg. 

She co-founded Prime Obsession along with colleague Keneilwe Mothoa, which started as a thriftwear brand but went on to produce a clothing line of its own. In 2017, Mokoena was able to showcase Prime Obsessions SS17 collection at XAFL.

Mokoena wants to learn more about the fashion industry, expand her brand and learn more about consumers. “The target market should be scrutinised and understood," she adds.