Sabine Zemelka is the head of BMW's material and colour design department. Zemelka has a broad educational background, having studied interior architecture, industrial and product design, as well as art history and sociology.
She started her working career with an 11-year stint as a freelance designer of interior architecture and product design. She first entered the realm of interior automobile design in 1977, when she joined Audi AG. She was snapped up by BMW in 1986, and has been with them ever since.