Rob Michie has specialised in industrial and retail design ever since obtaining his BTech degree in Industrial Design from University of Johannesburg in 1992 and being appointed as industrial designer at KSDP Pentagraph the following year. Four years later, he joined Alclad Interior Systems as design manager until, after six years there, he established his own company, Rob Michie Studio. The studio has developed retail display systems for both Vodacom and MTN stores.
Michie has also created packaging, point-of-purchase display stands, cosmetic stands, lighting, furniture and complete store design. With 20 years of design, development and branding experience, Michie has been on development teams with a number of SABS design awards over the years, namely the Gary Player Golf Clubs and The Post Office Post Box.