Reform Studio

Reform is an award-winning design studio based in Cairo, Egypt.

It all started with a plastic bag. We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste. One experiment after another, and after many design proposals, we came up with our first product ‘Plastex’.

Plastex is a new eco-friendly material made by weaving discarded plastic bags.

After winning several International design awards for Plastex, all we wanted to do is continue delivering our messages through our designs. And thus Reform Studio was born. Reform Studio aims to create responsible and thoughtful products. We design for a better life. We design for a cause.

Re-form is an umbrella of many ‘Re’s’– we see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world.

Reform Studio joins us on the Design Indaba stage to present as part of the group of designers who collaborated with Design Indaba and IKEA on the ÖVERALLT collection.