Phendu Kuta is a multiple-time entrepreneur who has made her name in style reporting and who has had experience with virtual merchandising for international brands. Kuta has founded and grown a jewellery business, been a project manager at International Fashion Sale and is now heading up her own publication, "Unlabelled".
Unlabelled is a new online South African youth culture magazine founded in August 2014. It strives to showcase authentic South African street fashion and style in a hip and edgy way by drawing inspiration from Joburg street culture. It encourages South African youth to embrace their unique identity and gives them a chance to connect to an extensive multicultural audience through original editorials, thought-provoking articles and an exploration of South African fashion history.