Pete Case founded Gloo Digital Design, a digital agency with offices in Cape Town and Johannesburg, in 2005. Case describes Gloo as "a strategic and creative agency, helping brands communicate and integrate within a connected, converging and growing digital world."
Gloo has won advertising agency of the year in 2012 and AdReview’s Digital Design Agency of the Year from 2007 to 2012.
Some of Gloo's recent account wins include Allan Gray, BMW, Castle Lager, DirectAxis, FNB, Garmin, MINI, MSN, PUMA, Samsung, South African Tourism, The SPUR Group and Truworths.
Case is an official curator for the Digital Design sector for Design Indaba Expo, one of the new creative sectors for the 2014 event.