Kenyan photographer Osborne Macharia has an ability to bring stories to life from behind his camera lens. In his work, be it commercial or personal, he has a knack for animating his characters so that they always seem to be jumping out at you with something to say. His narrative style of photography is not only entertaining but it also makes for a powerful platform to convey an important message on topics like gender abuse, ivory poaching and victims of war-torn regions in Africa.
As a commercial photographer, Osborne Macharia has been privileged to work with some of the top local and international brands including Coke, Absolut Vodka, MTV Base, Volkswagen, Samsung, Danone, Nestle, Cadburys, Forbes, Pepsi, Guinness, Mercedes, and Kenya Airways as well working with international agencies from London, South Africa, Cyprus and US.
Aside from commercial work Macharia was part of the team that won Kenya’s first ever Cannes Lion in 2015, one show finalist, being featured on Lurzer’s archive of the 200 best digital artists worldwide 2015/16 and 2017/18. A finalist in Hasselblad Masters 2016 competition as well as being featured in respected publications and news channels such as CNN, BBC, Huffington Post, Adobe Create, Design Indaba, Okay Africa, Afro Punk, Elle Magazine, Fubiz, Abduzeedo, African Digital Arts, and Behance curated galleries.
Macharia’s work has also been displayed in exhibitions in London, Addis Foto Fest, Lagos Foto Fest, Rome, Austria, Bahrain and Rio. He also runs an outdoor lighting workshop series called Lightfreaks that aims at developing a new breed of professional photographers with a keen eye when it comes to lighting with the emphasis on creating their own unique styles.