From the beginning of his career, Neo Mashigo has been passionate about the creativity in Africa and producing advertising work that better represents our continent. He is former Chairman and current board member of The Loerie Awards – South Africa’s premier advertising awards. He also seats on the Executive Committee of the Creative Circle, a non-profit organization dedicated to promoting creativity as a business tool.
Mashigo is the co-founder and ECD of I See A Different You. Before joining I See A Different You full-time, Neo was ECD at Ogilvy & Mather Johannesburg and FCB Johannesburg. While there, he was instrumental in leading both these agencies to the top spots in Creative Ranking Tables.
His efforts in the industry won him the Adfocus’s New Broom for 2012, This award is for leading the movement to transform SA vernacular advertising and attracting young black talent into the industry.