Launched in 2000. Significantly, Native celebrates its 10th birthday in a year South Africa would be making sporting and cultural history. Native has been part of many memorable events through the last decade and its sole inspiration was the reconstructing and reconciliation of the South African society. From, art to culture, politics, sport and even the unnoticed citizen doing his daily tasks all put together ,has made for many of the collections showcased by Native. Amongst clients worked with over the years include- Puma, Lipton, Robben Island, Seattle Coffee co. Highlights include Zola Budd, World record long distance runner, Lenny Kravitz and poet Sol Williams wearing Native. In 2010, the Native for Cotton Made in Africa will be launched in Europe. This will be sold through Eco Republic (Otto) based in Germany. These products will constitute styles predominantly made of Cotton grown by cotton farmers in Africa. This projects creates a sustainable business for the African Cotton industry. Also to launch this year is the products designed for Adidas for the World Cup. These products are part of a South African Heritage range which include a tribute to Robben Island. Internationally, Native exhibited showcased in Berlin, Stockholm, Copenhagen, London and Barcelona.