Design creates something out of the ordinary contributing to the brand and shaping the future. Good design has to be both beautiful and intelligent. Today, the designers at Mercedes-Benz reconcile tradition and modernity in designing the cars of the future.
As a pioneer of the motor industry, we seek innovation which provide for pleasant, safe and resource-friendly mobility, day-in, day-out. Mobility will change fundamentally in the future and our vehicles are becoming increasingly connected, electric and autonomous.
"Generation EQ" is the forerunner of Mercedes-Benz's new product brand for electric mobility, EQ. The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence".
Mercedes-Benz South Africa is proud to partner with Design Indaba and aims to create the design idiom for the automotive future.