Lawrie joined Vodacom in 1995 as General Manager Marketing, Sales and Product Development, and over a period of ten years held senior positions in the Vodacom Group including Director Marketing, Managing Director National Chains and Group Executive Marketing in 2004. He has worked extensively in Africa, and was a part of the roll out team that launched Vodacom Congo, Lesotho and finally Vmobile Nigeria where he held the position of Chief Officer Marketing until the end of 2006.
He is a Physical Education Teacher by trade and graduated from the University of Pietermaritzburg and Natal Teachers Training College in 1972. He also completed the AEP programme through the School of Business Leadership (Unisa), and holds various International Marketing Qualifications from Urwick Orr Management School London, and Chicago Graduate School of Business.
Lawrie has extensive experience in the Pharmaceutical and Health Care sector, (Ciba Geigy & Johnson and Johnson), Food and Hospitality (Tiger Brands), Advertising (Grey Phillips Group, &FCB) and Global Event Management Industries having served at Group and Board level.
He is also a certified Whole Brain Practitioner.