As both consumers and designers, Alison Stewart and Chelsey Wilson became aware of the lack of interesting, high-quality, locally made socks that pay as much attention to comfort as aesthetics. With great success after exhibiting at the 2013 Design Indaba as Emerging Creatives, FEAT. sock co. has moved from strength to strength. With Chelsey's experience in Fashion Design after studying at Elizabeth Galloway and Alison's background in Brand Strategy, the two hope to build a successful and purposeful brand in a South African context. They aim to harness local resources by keeping all manufacturing in the Western Cape.
Their socks are sold on their online store, other online boutiques and various boutiques in the Cape Town CBD, including Mungo & Jemima, Hello Again and Shelflife, as well as Egality and Wolves Cafe in Johannesburg.