Through her work at the Cape Craft & Design Institute (CCDI), Erica Elk has played a major role in promoting the craft and design sector in the Western Cape and the country at large. She established the CCDI in 2001 following research commissioned by the provincial government into the sector’s economic potential. She is now the organisation’s executive director and plays an active role in developing strategy for the visual arts, craft and design sector, as well as the creative industries in general. She currently sits on the board of Cape Town Design, the city’s World Design Capital 2014 implementation company.
Elk has a Post Graduate Diploma in Fine Arts from Michaelis School of Fine Art at the University of Cape Town, a BA Fine Arts (Honours) Degree from WITS and a Teacher’s Diploma in Speech & Drama from Trinity College of Music, UK.
A combination of practitioner, implementer and strategist, she has worked for the National Land Committee (media officer), artist William Kentridge (studio assistant), Rapid Phase Group (creators of Madam & Eve cartoon), radio drama Soul City, Gauteng Department of Agriculture, Conservation and Environment (Cradle of Humandkind masterplanning), and the Department of Land Affairs and the Ministry of Land and Agriculture (media liaison).