Born in Yonkers, New York, to graphic designer and painter parents, Oberman studied design and filmmaking at the Cooper Union School of Art in New York City. She then joined the renowned design studio M&Co in 1987 and worked there for six years under the wing of Tibor Kalman. In 1993, Oberman co-founded the design studio Number Seventeen with her friend Bonnie Siegler. She joined Pentagram, the world’s largest design consultancy, in 2012.
Over the course of her career, Oberman has been known for her humour and keen understanding of contemporary culture. Her multidisciplinary work – from brand identity to motion graphics, publications, packaging, advertising and websites – is perceptive and quirky and connects to the audience across many different media.
Her clients have included Benetton, designing Colors Magazine (in 1991 and again in 2003), and NBC Universal – designing brand identities for 30 Rock, Late Night with Jimmy Fallon and Saturday Night Live. The latter kicked off its 40th anniversary season in 2014 with a new identity and title sequence designed by Oberman and her team. She has been designing SNL’s opening sequence for a couple of decades and is currently working on a documentary about the show.
Recent and current projects include the identity and merchandise for The Tonight Show Starring Jimmy Fallon; the new identity and signage for NYC’s Hudson River Park and Bike New York; a coffee table book on SNL’s history; the branding, website and app for NPR’s Minneapolis based radio show On Being with Krista Tippett; and, also in Minneapolis, the branding and collateral for the Minneapolis Institute of Arts (MIA); and the branding, website and collateral for the new Jean Nouvelle tower on 53rd street, among other wide ranging projects.