Dominic Wilcox

British designer Dominic Wilcox works between the worlds of art, design, craft and technology, transforming the ordinary into something surprising.

Dominic Wilcox graduated from the Royal College of Art with a Design Products MA under Ron Arad’s tutelage in 2002. Since then he has developed a wide and diverse range of creative work. Recent examples include the world’s first pair of shoes with inbuilt GPS to guide the wearer home, the “Binaudios” device that enables the user to listen to the sounds of the city and a stained-glass driverless car of the future. 

His inventive drawings, objects and design performances have been exhibited internationally and he has been commissioned by a range of people and brands from Paul Smith and MINI (BMW) to the V&A Museum in London. 

Wilcox’s book Variations on Normal, named after his Webby Award-nominated blog, was published in August 2014. It contains the drawings for his absurd yet thought-provoking inventions, which include ideas for toothbrush maracas, genetically modified square peas and a tea cup and saucer with built-in fan. Thomas Heatherwick describes Variations on Normal as a “serious challenge to the real world to keep looking at itself with innocent eyes, wondering what else is possible”.