As managing director of Enterprise IG, David Blyth is responsible for the operational delivery of all strategy and design work across Africa. Blyth enthusiastically leads a world-class team of designers and consultants across brand strategy, corporate identity, packaging, retail interiors and architecture projects.
With his own specialist strategy experience, Blyth contributes overall management, customer insights, brand positioning and architecture input to all design projects. His approach and work ethic is driven by design's ability to make a positive change in people's lives while delivering positive business results. His experience at leading agencies and corporate entities has always involved close working partnerships with creative and passionate people.
Enterprise IG is one of the world's leading brand consultancies with 23 offices across 21 countries. Blyth’s work has included the brand architecture and identity evolution of Southern Sun; the Barclays brand endorsement strategy for Absa; an employee engagement concept, identity and activation campaign for De Beers, the brand positioning and corporate identity for Nakheel, Dubai; the retail architecture and design of the Toyota vehicle showrooms; and a new retail brand strategy for BP.