Cupcake Country

Michelle Felder's Cupcake Country supplies fun do-it-yourself kits for children aged five and up.

The main aim is to encourage kids to learn an important life skill - sewing which is not offered at schools anymore. Cupcake Country therefore encourages kids to engage with these kits, believing that, based on a good first experience, the children will enjoy and improve their sewing skills. Cupcake Country has also ventured into making jewellery out of fashion and antique buttons - now a big part of the company.