Beloved & Adorned is a style journal that celebrates fashion and personal style from the streets and dust roads of Tanzania and the East African diaspora. Its mission is to promote and empower the creative community by documenting the people that are on the forefront of East-Africa’s creative culture. Beloved & Adorned hopes to spread a positive image that celebrates equality and diversity to an ever growing international family.
Beloved & Adorned consists of the creative duo photographer Kareen Larry and Kelly Konings, fashion designer and photographer. They are based in Stockholm-Sweden and Arusha-Tanzania. Their work takes place in the international East African community. They have established a wide network of creative partners, such as The Swahili Fashion Week and the Jambo Fashion Affair.