Babygross creates quirky, offbeat designer wear for babies and toddlers. The focus of the range is the artwork and the objective is to create children's clothing that is 100% kitsch free. This is achieved through the work of Cape Town-based artist, Joe de Lange, who sketches strange characters from a gently surreal daydream. All garments are made from high-quality, natural fabrics and designed and manufactured in South Africa. Babygross also sports a companion range for adults, Wherewithal.