Amanda Laird Cherry

Amanda Laird Cherry is one of South Africa's most established fashion designers and one who has fused the development of her clothes with that of the country.

Laird Cherry has been lauded in both local and international media including Y-Mag, Wallpaper, Dazed and Confused, British Vogue and Time magazine.

Her collections have been stocked by Liberty in London and are widely distributed in South Africa. The Amanda Laird Cherry label includes her ladieswear, shoes and private commissions and her ALC is a range of ready-to-wear men's clothes. She opened the South African chainstore The Space and also supplies Big Blue. Laird Cherry involves crafters such as Sinakathemba and the Hillcrest Aids Centre in various projects.

Amanda is one of a small handful of South African designers who has historically fused the development of her clothes with that of the country. Her collections over the past decade have presented a different kind of reconciliation process, one which unites our intersecting histories into a collective present.

On the ramp, she is both an artist and a story-teller, telling her own personal stories with cloth and thread in much the same way that cultures have done all over the world even before the construction of the first needle.

She is now based in New York City.