Alinah Seloane Missouri

Alinah Seloane Missouri is an influential force in the SA fashion scene.

Alinah Seloane Missouri is known as a go-to person for fashion expertise in South Africa. With a finger held firmly on the pulse of the local emerging fashion scene, Missouri has positioned herself as a central point of connection between budding new talents and vast creative markets.

Missouri carries a history of dressmaking in her blood, coming from a family of successful seamstresses and tailors. With an innate perception of refined style and an entrepreneurial spirit, Missouri founded the ASM Fashion Consulting Agency in 2011 and has been paving the road for emerging couturiers ever since.

By giving industry exposure to newcomers and fostering valuable business partnerships in the world of fashion, Missouri has become an expert creative broker.