To fuel a passion for art and design Tarien Engelbrecht founded Alchemy Loop, a jewellery brand based in Johannesburg, in 2010. Her company was first titled “An Artist is Never Poor”, which she changed to Alchemy Loop in 2014. With a degree in Fine Art from the University of Pretoria, Engelbrecht currently works as a full-time art and design teacher and part-time jewellery creator.
Alchemy Loop strongly focuses on cross-stitch jewellery. A variety of geometric shapes and abstract patters are key features in all creations. Each design is combined with traditional cross-stitch craft techniques. Pieces are handmade to add an element of authenticity and appeal.